Swisse partners with AMWC World Beauty and Anti Aging Conference to host the Oral Anti Aging Innovation Forum

The 4th AMWC World Beauty and Anti Aging Conference, a global academic exchange event in medical aesthetics, opened at the Tianfu International Convention Center in Chengdu. The AMWC World Beauty and Anti Aging Summit has high visibility and extensive influence worldwide. The conference provides an important communication platform for medical beauty professionals worldwide, promoting technological innovation and industry development in the field of beauty and anti-aging.

Swisse, a natural nutrition and health brand under Jianhe Group originating from Australia, focuses on important topics such as oral beauty concepts and anti-aging hot ingredients. Under the guidance of the Nutrition and Health Food Branch of the Chinese Nutrition Society, it hosted the AMWC World Beauty and Anti Aging Conference - Oral Anti Aging Innovation Forum, and jointly released the "Expert Consensus on the Application of Nutritional Supplements in Skin Beauty" (hereinafter referred to as the "Consensus") with the Nutrition and Health Food Branch of the Chinese Nutrition Society and Tmall Global Fourth Meal. The concept of "oral beauty" is defined to enhance the scientific understanding of oral anti-aging in the medical beauty circle, empower the standardized and professional development of the oral beauty industry.

Experts and scholars gather to discuss the new consensus on oral beauty

In modern society, with the increasing awareness of scientific beauty among consumers, oral beauty has become a new engine in the nutrition and health industry. According to Euromonitor's prediction, the size of China's oral beauty market will exceed 255 by 2025 700 million yuan. Among many beauty enthusiasts, the medical beauty community has a better pursuit of beauty and is increasingly inclined towards comprehensive anti-aging from the inside out. Therefore, the demand for oral anti-aging products in the medical beauty circle continues to increase, driving the development of oral beauty research and market education towards diversification, high-end, and specialization.

As a leading brand in nutrition and health, Swisse has always been committed to building a professional academic exchange platform and spreading scientific and correct knowledge of beauty and nutrition. Swisse invites advanced experts and industry pioneers in the field of anti-aging to attend the Oral Anti Aging Innovation Forum, to jointly exchange global trends and applications of beauty and nutrition ingredients, convey the core values of oral beauty research and innovation, deepen popular science education in the medical beauty circle, and promote the medical beauty industry to enter a "new era of oral anti-aging".

Tmall Global's fourth meal participated deeply in this forum as a public welfare sponsor. With its strong platform strength, Tmall Global has gathered excellent global nutrition and health brands, and actively promotes innovation in anti-aging products, thereby consolidating Tmall Global's industry position as a leading platform in the anti-aging category.

At the beginning of the conference, Mr. Wang Yu, Executive Director of the Chinese Nutrition Society and Vice Chairman of the Nutrition and Health Food Branch, delivered a speech saying, "The nutrition of cells is the key to beauty, and delaying aging through oral beauty has profound industry significance. Therefore, the Nutrition and Health Food Branch of the Chinese Nutrition Society is committed to promoting the development of nutrition science and technology. We firmly believe that only through scientific research can we more accurately understand the physiological functions of nutrients, grasp the effects of beauty products more accurately, and provide consumers with more scientific, safe, and effective beauty solutions

Zhao Lingling, R&D Director of Swisse, further emphasized the significance and value of the forum. She pointed out that "modern consumers have higher requirements for the efficacy and ingredients of anti-aging, and there is also a trend of independent understanding of cutting-edge technology and applications in the field of anti-aging. Swisse hopes to strengthen cooperation with advanced scientific research institutions and experts around the world through this forum, promote the integration and co creation of scientific research circles and industry circles, and use scientific power to promote high-quality and sustainable development of oral beauty and nutrition industry

Zhao Lingling, R&D Director of Swisse

As a relatively large organ in the human body, the health status of the skin has always been a focus of people's attention. In recent years, although oral beauty has become a hot topic in the field of nutrition and health, and there have been extensive studies on improving skin health through the intake of nutrients, there is still a lack of unified conclusions.

In order to guide the national nutrition intake correctly and promote consumers' scientific understanding and correct use of oral beauty products, the "Expert Consensus on the Application of Nutritional Supplements in Skin Beauty" has been officially released. Mr. Wang Yu, executive director of the Chinese Nutrition Society and vice chairman of the Nutrition and Health Food Branch of the Chinese Nutrition Society, Sun Yongye, executive member of the Nutrition and Health Food Branch of the Chinese Nutrition Society and professor of the Institute of Nutrition and Health of Qingdao University, Lv Long, researcher of the Shanghai Institute of Organic Chemistry, Chinese Academy of Sciences, Zhao Lingling, director of R&D of Swisse, and others jointly participated in the release ceremony of the Consensus, firmly adhering to the consensus of scientific deepening of the development of the beauty and nutrition industry in the industry, and promoting the science popularization education of domestic oral beauty consumers to a new stage of development.

Expert Consensus on the Application of Nutritional Supplements in Skin Beauty "Release Ceremony

On site, Professor Sun Yongye provided a comprehensive interpretation of the Consensus, pointing out that "from a medical perspective, skin health refers to the complete structure, normal function, and absence of pathological conditions of the skin. With the development of nutrition, there are more and more scientific studies on promoting skin health and achieving skin" beauty "effects through oral nutritional supplements. Therefore, experts have derived a new concept of" oral beauty "by combining nutrition and cosmetics

Sun Yongye, Executive Member of the Nutrition and Health Food Branch of the Chinese Nutrition Society and Professor at the Institute of Nutrition and Health Research, Qingdao University

The Consensus defines the concept of "oral beauty" and clarifies that oral beauty products refer to "ordinary foods or special dietary foods that have certain beauty effects such as whitening, anti-aging, moisturizing, anti allergy, and weight loss after oral administration

Unveiling the intrinsic mechanism of ergothionein, the ultra light bottle leads the new trend of oral anti-aging

The Consensus also focuses on introducing scientifically evidence-based hot spot beauty ingredients such as collagen peptides, hyaluronic acid, astaxanthin, coastal pine extract, niacin and niacinamide, ergotamine, etc. As a shining "star" in the oral anti-aging track, ergotamine is highly favored by consumers and the industry.

At this forum, Swisse Svesch specially invited Mr. Lv Long, a leading expert in the development of high-purity ergotamine, to explain the purity of ergotamine and its internal mechanisms of anti-inflammatory and anti-aging. He introduced that "ergotamine (EGT) can enter cells through the specific transporter protein OCTN-1 to clear inflammatory factors and promote the strengthening of the skin's network." Through in-depth interpretation of the functions and applications of ergotamine, the vitality and potential of the booming development of oral anti-inflammatory and anti-aging fields are revealed.

Lu Long, Researcher of Shanghai Institute of Organic Chemistry, Chinese Academy of Sciences

Ms. Zhao Lingling delivered a keynote speech titled "Leading Product Development with Science - The Way to Swisse Oral Beauty and Anti Aging Victory" from a research and development perspective. She analyzed Swisse's brand breakthrough path of empowering category innovation with technology from three aspects: raw material innovation, formula innovation, and scientific verification, based on the development background of Jianhe Group and PPAE business philosophy.

Zhao Lingling, R&D Director of Swisse

At the same time, she also announced the formula mechanism of the innovative oral anti-inflammatory beauty product - Swisse Swisse Ultra Light Bottle. Through the innovative combination of "ergothionein+collagen peptide+sodium hyaluronate", the three major ingredients complement and promote each other, creating a brand oral anti-aging formula. The innovation of the ultralight bottle embodies a new path of technology leading the development of oral anti-aging.

The oral beauty products represented by Swisse Super Light Bottle vividly demonstrate the high-quality achievements of oral beauty and nutrition technology, providing a high-end and high-quality "oral anti-aging beauty" experience for medical beauty enthusiasts who pursue beauty and health. Swisse will also enhance its brand influence and penetration in the medical beauty industry through this forum, continuously empowering innovation and upgrading in the oral beauty industry with scientifically leading high-quality products, and unleashing the unlimited potential of the oral beauty market.

Looking ahead to the future, we will adhere to the PPAE business model of Jianhe Group's Premium, Proven, Aspirational, and Engaging. Swisse will maintain its position as an explorer in the nutrition and health industry, focusing on scientific research and category innovation. It will work closely with various guarantee agencies and advanced experts to explore new concepts and technologies in beauty and nutrition, and professionally promote the high-quality development of the global beauty and nutrition industry.